Launch day is when SEO debt becomes permanent. Use this checklist before DNS flip. Hub: SEO-ready website builds.
Pre-launch (staging)
- All money URLs return 200 with unique titles
- Noindex on staging only; production will be indexable
- Canonicals self-referencing on production hosts
- Schema validates (Organization, WebSite, breadcrumbs)
- Images compressed; LCP element agreed (CWV India)
- Sitemap generated (XML sitemaps)
- Forms fire to CRM / email with spam protection
Launch hour
- robots.txt allows crawl
- Submit sitemap in Search Console
- Verify domain + set preferred host
- Smoke-test redirect map if replacing old site
- Analytics + conversion events live
Week 1 after
- Coverage report for 404 / soft 404
- Manual inspection of top 10 URLs
- Fix anything blocked by auth / JS
If this is a migration, use migrating without traffic loss — not only this list.
FAQ
Who signs off? Marketing + developer + SEO. One missing checkbox = weeks of crawl waste.
Build with us: Web development.
Related reading on Fundaking
- SEO-Ready Website Builds for Indian B2B
- Core Web Vitals for Indian SaaS Sites
- Migrating to a New Site Without Traffic Loss
- SEO-Ready Website Builds for Indian B2B
- Web development services
- Shubhshrey website and CRM case study
Rahul Agarwal — Fundaking Media. SEO consultant based in Pune / Baramati, serving founders across India.
Rahul Agarwal
