Rebuilds destroy rankings when URL maps are improvised on launch night. This spoke is the Web Dev cluster view; the deep technical checklist is site migration SEO checklist. Hub: SEO-ready builds.
URL map rules
- Export all indexed URLs from GSC + analytics
- Map 1:1 where content still exists
- Consolidate true duplicates intentionally
- Never soft-404 money URLs
- Keep chains short (HTTPS redirect chains)
Launch sequence
Staging parity → redirect test on preview host → DNS → Submit sitemaps → Monitor GSC 30 days. Pair with website launch SEO checklist.
Content parity
If the new design cuts half the service copy, expect rankings to fall even with perfect 301s. Migration is not a license to delete proof.
FAQ
WordPress to Next.js? Doable — rendering and redirects are the risk, not the brand.
Who owns it? Web development + technical SEO jointly.
Related reading on Fundaking
- SEO-Ready Website Builds for Indian B2B
- HTTPS and Redirect Chains: SEO Fix Guide
- SEO-Ready Website Builds for Indian B2B
- Site Migration SEO Checklist
- Web development services
- Shubhshrey website and CRM case study
Rahul Agarwal — Fundaking Media. SEO consultant based in Pune / Baramati, serving founders across India.
Rahul Agarwal
