AI-powered CRM, lead enrichment & outreach for Shubhshrey Industries

Client
Shubhshrey Industries
Industry
Manufacturing / industrial
Scope
CRM, AI agents & APIs
Location
Baramati, Maharashtra

Overview
Shubhshrey Industries Private Limited needed more than a brochure site. Sales depended on WhatsApp, spreadsheets, and manual research — slow, incomplete, and impossible to scale.
Fundaking built the backend and CRM that runs their commercial pipeline, then layered AI agents and APIs so the team can find leads that match a defined buyer persona, enrich each contact with usable details, and run outreach from one system.
The public brand site (shubhshrey.com) still captures inbound interest. The real step-change is outbound automation: find → enrich → qualify → outreach → CRM follow-up, without rebuilding the stack every quarter.
Challenges
No shared CRM. Leads lived in chats and inboxes. Nobody had a single view of open opportunities, stages, or history.
Manual lead research. Finding buyers meant googling companies, guessing emails, and pasting LinkedIn links into sheets — incomplete records and wasted hours.
Weak persona fit. Without a system that scored leads against a buyer persona, outreach volume went up while quality stayed flat.
No automation layer. There were no APIs connecting enrichment providers, outreach tools, and an internal database — every step was copy-paste.
We finally have leads with real contact data — and a CRM that sales actually uses.
Operations lead
Shubhshrey Industries
Solution
We designed one stack: a custom CRM backend, AI agents that hunt and score leads against buyer personas, enrichment APIs that fill contact fields, and outreach automation wired back into the same records.
- Custom CRM backend: Lead records, stages, notes, ownership, and order context — the system of record for sales.
- AI lead agents: Agents search and shortlist companies/people that match defined buyer personas (industry, role, geography, intent signals).
- Lead enrichment: APIs and pipelines attach name, LinkedIn URL, email, company name, and company address to each qualified lead.
- Outreach automation: Sequences and send/reply hooks so follow-ups start from enriched CRM records, not blank sheets.
- Integration APIs: Internal APIs connect forms, agents, enrichment, and outreach so the whole loop can run without manual glue.
- Public site bridge: Enquiries from shubhshrey.com land as CRM records alongside agent-sourced leads.

Results
Shubhshrey now runs inbound + outbound from one CRM. Agents surface persona-fit leads; enrichment fills the fields sales needs to call or email; outreach starts from complete records.
The engagement delivered a full automation backbone — CRM, AI agents, enrichment, and APIs — not a dashboard bolted onto spreadsheets.
Custom sales backend
Persona-matched lead find
Name · LinkedIn · email · address
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