Doubling demo requests for a B2B CRM startup

Client
B2B CRM startup
Industry
SaaS
Scope
Content & on-page SEO
Duration
4 months

Overview
Strong product, almost no organic pipeline. The team ranked for branded terms but missed long-tail pain queries evaluators use before booking demos.
We built comparison and pain-point pages that convert searchers ready to buy.
Challenges
Paid CAC was rising while organic contributed vanity traffic, not SQLs.
Existing blog content targeted top-funnel topics without BOFU architecture.
Demo requests from organic more than doubled — pages finally matched how buyers search.
Head of growth
B2B SaaS
Solution
Bottom-of-funnel content programme with internal linking and on-page CRO.
- Pain-point and comparison page templates
- Long-tail CRM evaluation keywords
- On-page CTR and CTA optimization
- Digital PR for topical authority

Results
Pipeline impact from organic demo demand within four months.
Demo requests
Traffic value
Remote CRM queries
Backlinks earned
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