Corporate website for Real Group

Corporate website for Real Group
Client

Client

Real Group India

Industry

Industry

Corporate / FMCG

Scope

Scope

IA, UI, frontend & backend

Deliverable

Deliverable

Corporate website

Overview

Overview

Real Group India spans multiple businesses — including Real Chakki Fresh Atta and related group companies. Visitors landing cold needed to understand who the group is, which business they need, and how to enquire — not an org-chart PDF maze.

Fundaking delivered the public corporate website: information architecture, visual design, responsive frontend, and a CMS-ready backend with enquiry paths on every key journey.

Challenges

Many brands, one story. Subsidiaries had their own histories; the group site had to unify them without flattening what makes each business distinct.

Visitor-first navigation. Legacy structure followed internal departments. Buyers and partners think in products and locations, not reporting lines.

Trust and contact. FMCG and corporate buyers expect proof, clarity, and a direct way to reach the right team.

Visitors can find our businesses and contact us without calling three departments.
Group marketing

Group marketing

Real Group India

Solution

Corporate IA, UI, and full-stack build — structure before visuals.

  • IA workshops: group story, business map, and contact journeys for cold traffic
  • Visual design aligned to Real Group brand and subsidiary recognition
  • Responsive frontend and CMS-ready backend for ongoing updates
  • Enquiry and contact routing so leads reach the right business unit
  • Templates for business units (e.g. Real Chakki) within one cohesive system
Solution

Results

The group reads as one credible organisation online, with clear paths into operating companies and consistent enquiry flows.

Marketing can update businesses without breaking navigation — the architecture was built for a portfolio, not a single landing page.

Group IA

Structure before paint

Multi-brand

Subsidiary routes

Enquiry

Contact on key pages

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