Corporate website for Real Group

Client
Real Group India
Industry
Corporate / FMCG
Scope
IA, UI, frontend & backend
Deliverable
Corporate website

Overview
Real Group India spans multiple businesses — including Real Chakki Fresh Atta and related group companies. Visitors landing cold needed to understand who the group is, which business they need, and how to enquire — not an org-chart PDF maze.
Fundaking delivered the public corporate website: information architecture, visual design, responsive frontend, and a CMS-ready backend with enquiry paths on every key journey.
Challenges
Many brands, one story. Subsidiaries had their own histories; the group site had to unify them without flattening what makes each business distinct.
Visitor-first navigation. Legacy structure followed internal departments. Buyers and partners think in products and locations, not reporting lines.
Trust and contact. FMCG and corporate buyers expect proof, clarity, and a direct way to reach the right team.
Visitors can find our businesses and contact us without calling three departments.
Group marketing
Real Group India
Solution
Corporate IA, UI, and full-stack build — structure before visuals.
- IA workshops: group story, business map, and contact journeys for cold traffic
- Visual design aligned to Real Group brand and subsidiary recognition
- Responsive frontend and CMS-ready backend for ongoing updates
- Enquiry and contact routing so leads reach the right business unit
- Templates for business units (e.g. Real Chakki) within one cohesive system

Results
The group reads as one credible organisation online, with clear paths into operating companies and consistent enquiry flows.
Marketing can update businesses without breaking navigation — the architecture was built for a portfolio, not a single landing page.
Structure before paint
Subsidiary routes
Contact on key pages
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