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A corporate site that explains the group, not the org chart
We designed and developed the public website so the group reads as one brand, with clear paths to the businesses and to contact.
The challenge
Real Group needed a corporate website that reads as one organisation. Visitors who land cold should understand the group, find the relevant business, and know how to get in touch — without hunting through files.
The risk with group sites is an org-chart homepage: every entity shouting at once, no story, no path. We planned against that.
Corporate site framed around group story and contact.
The approach
Information architecture came first. We mapped the questions outsiders actually ask — who you are, what you do, where you operate, how to contact you — then designed a visual system that feels corporate without going sterile.
- IA: group narrative, business areas, and a single contact pattern.
- UI: hierarchy with type and space, not a wall of equal-weight boxes.
- Build: a maintainable frontend so the team can update the story without a redesign every quarter.
Scope
- Information architecture
- UI/UX
- Frontend
- Backend
What we shipped
A designed and developed corporate site: clear group story, routes into the businesses, and an enquiry path. We are not publishing a live URL here so the wrong “Real Group” does not get the credit.
This is a web development case — structure, design, and engineering — not an SEO experiment. For a similar corporate build, book a call.